Introduction to Emotify Reaction Widget and It’s Components


Emotions are the fundamental traits of the human being and we generate emotions on pretty much everything we see, hear, interact and read in our lives. Every day we surf the internet and read numerous articles, stories, and blogs of our interests. These stories stimulate our feelings but we do not have any seamless medium to express our feelings right on the websites. We have built Emotify to solve this problem and help websites tap the potential of emotion-based user engagement.

Emotify is a smart reaction and re-engagement tool for web publishers, news websites, and blogs. Website owners and bloggers can easily integrate Emotify on their website to let their audience express on the stories with emotions and re-engage them with various Emotify features such as – Emotify reactions, Text reactions, Reaction sharing, Emotify re-engage and Reaction feed.

Setting up Emotify on your website is a quick and simple process. Once setup is fully complete, you’ll start seeing Emotify Reaction Widget appear below the stories on your website. This widget has lots of built in tools and feature to help website visitors react on the stories with emotions and engage them better with the website content. Emotify widget has various useful components to engage website visitors. Here is a brief introduction to the Emotify widget features:

Smart Reaction
The Smart Reactions are a set of 6 emotions which appears in the widget along with the stories. Our machine learning algorithms choose these six emotions out of 21 diverse emotions based on the context of the story. These dynamic reactions are very precise so that users can quickly connect with them and express exactly how they feel about the stories and initiate a series of engagement activities such as Text Reaction, Re-engagement, Share and Reaction feed.

Smart Reaction

Classic Reaction
For the users who are not able to connect with the reactions in Smart set, Emotify provides a collection of 6 Classic Reaction similar to Facebook reactions that allow your audience to respond how they feel about the stories. This is fixed set of 6 reaction that covers entire emotion range. Classic Reactions can be accessed by clicking “More” button at the bottom of Emotify widget.

Emotify widget after submitting reaction

Text Reaction
Sometimes website visitors want to express more than just reacting through emojis. To cater to this need Emotify has a sleek text reaction system where users can write more about their reaction in 160 characters or less. Text Reactions are anonymous and it does not require any kind of login or sign up. All the Text Reactions submitted by users on a website are visible in the Reaction Feed on the website and dashboard along with the respective story link.

Real-time Reaction Feed
Reaction Feed is a real-time feed of all the Text reactions submitted on a website. It is hidden under small Emotify icon on the right side of the page and opens up automatically on click of submit button of Text Reaction. Reaction feed contains text reaction along with the respective story links. This works as a powerful tool to engage visitors with other stories on the website by attracting their attention with reactions submitted other visitors on various stories. Website admins can moderate Reaction feed from Emotify dashboard by removing unsuitable reactions from the feed.

Emotify reaction-feed-large
Emotify reaction feed

Emotify Reaction Sharing
Emotify has added a whole new meaning to social sharing with Reaction sharing features. With Emotify users can share their reactions along with the story link on Facebook and twitter. Theses added reactions helps shared content attract more attention and engagements from users social media circle thus bringing more values out of social sharing for the website. This also makes the entire social sharing experience more delightful for the users. Website admins can track website and story level social sharing numbers on Emotify Dashboard.

Mood based Re-engagement
When users react to a story on the website, Emotify suggests them some more stories based on their current reaction. This comes from our powerful recommendation engine, Emotify Re-engage, which uses machine learning to suggest stories according to users current reaction rather than some soulless metric. A different set of stories is suggested on different reactions which are picked to catch the maximum attention of users and improve website’s content visibility, personalization, and engagement. You can enable/disable Emotify Re-engage from the Widget Settings on the Dashboard.

Mood-based story suggestion

Dynamic Re-engage Label
This is a small but very interesting component of Emotify Re-engage which makes the mood-based story suggestions even more personalized for the website visitors. Emotify Re-engage is designed in such a way that even the label that appears with the suggested stories is in sync with the reaction of the user. For ex. if the users express Excited on a story, they’d be suggested with more exciting stories and the label will read “More stories to up your excitement”. Website admins can control whether to show the dynamic or static label in Emotify Re-engage.

With all these highly interactive features, the Emotify Reaction Widget helps the viewers to express their emotions and share their feelings like never before and perk up your connection with them.
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