Introducing a Bigger and Better Emotify 2.0

Emotify 2.0

Emotify is a smart reaction and re-engagement tool for web publishers, news websites, and blogs. Website owners and bloggers can easily integrate Emotify on their website to let their audience express on the stories with emotions and re-engage them with various Emotify features such as – Emotify reactions, Text reactions, Reaction sharing, Emotify re-engage and Reaction feed.

We started Emotify with a goal of building a powerful user engagement tool focused on users emotion, for web publishers, news websites, and blogs. Since our launch in July this year, we have got an amazing response and people are using Emotify on a variety of websites in so many amazing ways and are witnessing exciting results. Currently, over 1000 websites are using Emotify to engage their users. Emotify is live on over 60,000 stories, collectively capturing over 2 million reactions and over 1.5 million re-engagements on the websites.

Being a part of ever growing Emotify family, our users inspired us to work with even more intensity and we never stopped since. Today we are very excited to tell you that we have reached another big milestone in our journey. With all pleasure, I wanna introduce you with Emotify 2.0 – A bigger and better Emotify. As a product, this is where we wanted to reach in order to create the best user engagement tool for our users. We have incorporated lots of feedback we received from our users and added some major new features and improved our existing Emotify features as well. Here is a detailed overview:

Emotify Widget

Once Emotify setup is fully complete, you’ll start seeing Emotify Reaction Widget appear below the stories on your website. This widget has lots of built in tools and feature to help website visitors react on the stories with emotions and engage them better with the website content. Emotify widget has various useful components to engage website visitors. Here are some of the key feature additions and improvements we have done in Emotify reaction widget.

emotify-re-engage

Better Re-engagement
When user reacts to a story on the website, Emotify suggests them some more stories based on their current reaction. This comes from our powerful and improved recommendation engine, Emotify Re-engage, which uses machine learning to suggest stories according to users current reaction rather than some soulless metric. A different set of stories is suggested on different reactions which are picked to catch the maximum attention of users and improve website’s content visibility, personalization, and engagement.

Reaction Feed
Reaction Feed is a real-time feed of all the Text reactions submitted on a website. It is hidden under small Emotify icon on the right side of the page and opens up automatically on click of submit button of Text Reaction. Reaction feed contains text reaction along with the respective story links. This works as a powerful tool to let visitors discover and engage with more stories on the website by attracting their attention with reactions submitted by other visitors on various stories. Website admins can moderate Reaction feed from Emotify dashboard by removing unsuitable reactions from the feed.

Emotify reaction-feed-large

Reaction Sharing
Emotify has added a whole new meaning to social sharing with Reaction sharing features. With Emotify users can share their reactions along with the story link on Facebook and twitter. Theses added reactions helps shared content attract more attention and engagements from users social media circle thus bringing more values out of social sharing for the website. This also makes the entire social sharing experience more delightful for the users. Website admins can track website and story level social sharing numbers on Emotify Dashboard.

Dynamic Re-engage Label
This is a small but very interesting component of Emotify Re-engage which makes the mood-based story suggestions even more personalized for the website visitors. Emotify Re-engage is designed in such a way that even the label that appears with the suggested stories is in sync with the reaction of the user. For ex. if the users express Excited on a story, they’d be suggested with more exciting stories and the label will read “More stories to up your excitement”. Website admins can control whether to show the dynamic or static label in Emotify Re-engage.

Emotify API V2
With the improved and bigger version of Emotify – Emotify 2.0, we are also introducing faster, better and more secure Emotify API 2.0. Since our previous version, we have significantly optimized our database and improved server capacities. We have also introduced smart caching in this version in order to make Emotify work fast and smooth on your website.

Multiple Language Support
At Emotify we celebrate the diversity of language over the internet. To ensure the fully native experience of Emotify on our users’ website, the widget supports multiple languages. Currently, we support English, French, german and Spanish. Soon you’ll see more language options. In order to select the language of your choice, simply head to Widget Settings tab in Setting section and select the language from the dropdown.

Emotify Dashboard

Emotify 2.0 has a comprehensive dashboard to manage, monitor and customize Emotify for their website and help them get the best out their website and audience. We have designed our dashboard keeping the principles of simplicity and ease of use at its core. Here are some of the key feature addition and improvements that we have done on the Emotify Dashboard.

Better Dashboard Home
The Dashboard Home is the place where you’d land after login. It’ll give you the glimpse of the Emotify data, links to other sections of the dashboard and have some key actions. On our new dashboard, you can see some key numbers such as the number of stories, reactions, re-engagements and shares in last 30 days on the selected website. On Dashboard Home you can also see the reaction feed of the website and you can moderate the reaction feed by removing unsuitable reactions from the feed.

story-insights

Better Story Analytics
This is the most important section of Emotify Dashboard where you can see the complete user reactions and engagement data specific to the stories published on your website. It also consists of some important actions to customize Emotify for specific stories. Emotify 2.0 includes some new and improved Story specific insights such as Emotify share data, Better designed reaction breakdown, Option to customize smart reaction set of a story, improved Emotify Score, Options to visit and archive story.

Improved Emotify Score
With Emotify 2.0, we have significantly improved our Emotify score. Measure the emotional impact of your stories through our improved algorithm that provides a comprehensive impact score of your stories. The Emotify score is a multipoint metric and takes into account multiple parameters like the number of reactions, re-engagements, text reactions, share, time etc to measure the relative influence of the stories compared to the others in a 30 day period.

reaction-customization

Customize Smart Reactions
Smart Reaction set is selected by our machine learning algorithms and is aimed to be precise and accurate. If you find that the Smart reaction set on a certain story is not suitable you can always customize that from the Stories dashboard. Simply head to Stories section of the dashboard, click on the story you want to customize smart reaction for and click the small Edit button in front of Smart Reactions in Reaction Breakdown section. It’ll open the reaction customization box where you can drag any active reaction out and drag in the reactions of your choice, hit Save when you are done. You must have 6 active reactions in the set before saving.

Archive Story
Want a story without the Emotify widget? We give you the option of Archiving stories and links, which makes the Emotify widget not appear on that page. To archive a story head to the Story section, hover your mouse on any story in the stories list and click archive icon. Alternatively, you can also archive any link by directly adding it in Archive tab of the Settings page. The archived links are saved in a separate Archive tab of Settings page on the dashboard, from where it can be restored again with the widget features, as and when required.

widget-customization

Widget Customization & Control
Emotify provides various ways to customize the widget to match with the look and feel of your website. It gives you options to change the look of the widget as per website theme and enable/disable Emotify widget features as per your requirement. It also has a smart Widget Preview to see the results of customization in real-time before saving the changes and ensure the suitability of customization.

Do not miss this delightful way of engaging and understanding your audience better. Unleash the power of emotions and put it to best use for your website. Sign up on our website